Homepage report, B2B SaaS
authentic8.com
Ranked #7,379 of 30,521 homepages.
Clear line underneath, vague headline. A visitor has to read the small print to learn what it does.
68/100
B
First screen at 1280px wide.
What we noticed
- 1
The headline doesn’t say what Authentic8 does.
“SIGNALS AREN’T INTEL UNLESS VERIFIED” could sit on a lot of homepages. A first-time visitor still has to guess what you sell.
Try: Promote the plainer line underneath to the headline, and cut it down to one short sentence.
- 2
The clearest sentence is the smaller one underneath.
“Grounded intelligence requires you to enter the threat space to ask questions, collect primary evidence, and gain…” says what the product does. It’s doing the headline’s job.
- 3
There’s proof near the top.
It shows a “trusted by” line early, so visitors know other people already use it.
B2B SaaS Benchmarks
How you compare to 2,208 B2B SaaS sites
Gray line = B2B SaaS median
Analysis
Authentic8 scores 68 out of 100, a B. The core message lands, but a few parts make visitors work harder than they should. That puts it in the top quarter of the 30,521 homepages we've ranked, where the median is 60. Among B2B SaaS sites, where the median is 73, it's 5 points behind.
The headline reads "SIGNALS AREN’T INTEL UNLESS VERIFIED". The headline makes a broad claim without saying what the product actually does. Its clarity score of 72 is above the overall median of 39.
The page has 15 CTAs, 3 of them above the fold. The main button, "See how", is generic and doesn't tell visitors what happens next.
There are signals about who this is for, but the audience could be sharper. Detected audience: B2B SaaS, analyst and team. It uses a "for [audience]" line: "your mission". Its ICP score is 58, above the median of 35.
Authentic8 fits the "Simplifier / Easy Button" archetype with moderate confidence.
The pricing page has social proof elements. 5 tiers is a lot. Two to four is the sweet spot, and past that buyers get stuck comparing options. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
Fix These First
up to +23 ptsRanked by estimated impact on your overall score
Make your CTA more specific
"Get started" is generic. Tie it to an outcome, like "Start building" or "See your report"
Rewrite your hero headline
The wording is generic, so visitors can't tell what you do from the headline alone
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
First Impression
C- (48/100)“A visitor would think this is a b2b saas for hr that offers something that secures.”
| What kind of company? | B2B SaaS | clear |
|---|---|---|
| Who is it for? | HR | vague |
| What does it do? | Something that secures | vague |
| What's the benefit? | Risk Reduction / Safety | vague |
| What's the vibe? | Professional | vague |
Gaps:
- -Target audience is hinted at but not explicitly called out.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Want a human to tear down authentic8.com?
Each week Alex Stonehouse of Brilliantly Wrong records five free video teardowns for sites that ask. Each one covers what a first-time buyer takes away and the three fixes that matter most.
Suggested Rewrites
Rewrites based on what your page says. Click one to copy it.
Current
SIGNALS AREN’T INTEL UNLESS VERIFIED
Your headline is generic. These alternatives say what you do and for whom
Current
See how
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "See how" vs "See how: Free"
"Free" is the strongest CTA modifier in the homepages we score
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test reducing pricing tiers from 5 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
D+ (45/100)Total CTAs
15
Above Fold
3
Best CTA
Tier 3
What Do You Sell?
B (72/100)In 5 words:
Platform to collect primary
Hero
genericSIGNALS AREN’T INTEL UNLESS VERIFIED
Meta Description
specificConduct secure, anonymous online investigations without revealing analyst identity or intent. Isolate browsing and boost productivity.
ICP Clarity
C (58/100)Detected audience
decentB2B SaaS, analyst and team
Positioning Archetype
70% confidenceSimplifier / Easy Button
SIGNALS AREN’T INTEL UNLESS VERIFIED
Confidence: 70%
Pricing Page
B (70/100)5 pricing tiers detected
How You Compare
vs. other B2B SaaS sites in the index
| Dimension | authentic8.com | posteverywher… | tidio.co | tidio.com | batch.com |
|---|---|---|---|---|---|
| Overall | 68 | 88-20 | 88-20 | 88-20 | 87-19 |
| Clarity | 72 | 72 | 66+6 | 66+6 | 72 |
| CTA | 45 | 66-21 | 63-18 | 63-18 | 75-30 |
| ICP | 58 | 50+8 | 58 | 58 | 89-31 |
| 1st Impr. | 48 | 94-46 | 64-16 | 64-16 | 60-12 |
| Pricing | 70 | 90-20 | 95-25 | 95-25 | 0+70 |
What We Analyzed
Title
Digital Investigations Platform | Authentic8 Silo
Word count
1,631
Hero text
SIGNALS AREN’T INTEL UNLESS VERIFIED
More in B2B SaaS
Track Your Progress
Scanned October 2026. If authentic8.com has changed since, re-scan to see the new score.
authentic8.com scored 68/100.
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