askul.co.jp
45/100
Ranked #35,105 of 46,880 sites
askul.co.jp
45/100 · #35,105 of 46,880
homepagerankings.com
B2C SaaS / Consumer App Benchmarks
How you compare to 3,549 B2C SaaS / Consumer App sites
Gray line = B2C SaaS / Consumer App median
Analysis
Askul.co.jp scores 45 out of 100 on homepage messaging, earning a D+ grade — mixed. Across all 30,134 sites analyzed, that's below the median of 59. Within B2C SaaS / Consumer App, where the median is 64, Askul.co.jp lands 19 points below the industry average.
The hero text reads: "アスクル". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 19, Askul.co.jp is below the overall median of 36.
Askul.co.jp has no detectable call-to-action buttons on the homepage — a missed opportunity to direct visitor attention.
Audience targeting is unclear. Detected audience: Audience not defined on the page. ICP clarity score: 0 (below the median of 35).
On the pricing page: Enter your pricing page URL directly (try https://askul.co.jp/pricing) for a full analysis.
The biggest opportunities for Askul.co.jp: CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more"). Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. Clarity is 17 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +79 ptsRanked by estimated impact on your overall score
Add a call-to-action button above the fold
No CTA detected — visitors have no clear next step
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Add a "for [specific audience]" pattern to your hero
Visitors can't tell if this product is for them — specificity wins trust
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
First Impression
F (12/100)“A visitor would think this is a b2b saas for someone that offers something unclear.”
B2B SaaS
Unknown
Unknown
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
アスクルはオフィス用品や事務用品、製造現場の工具、医療・介護用品など、幅広い商品を最短当日または翌日以降にお届けする通販サイトです。法人のお客様は2,000円（税込）以上のお買い上げで配送料当社負担！【配送料・お届けは条件にて異なります】…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding "for Audience not defined on the page" to your hero or subheadline
Naming your audience explicitly increases relevance. Visitors self-qualify faster when they see themselves.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
F (0/100)Total CTAs
0
Above Fold
0
What Do You Sell?
F (19/100)Hero
genericアスクル
Meta Description
genericアスクルはオフィス用品や事務用品、製造現場の工具、医療・介護用品など、幅広い商品を最短当日または翌日以降にお届けする通販サイトです。法人のお客様は2,000円（税込）以上のお買い上げで配送料当社負担！【配送料・お届けは条件にて異なります】。さらに、便利なカード決済もご利用いただけます。今すぐアスクルで必要なアイテムをチェック！【安心・迅速・充実の品揃え】
ICP Clarity
F (0/100)Detected audience
absentAudience not defined on the page
Pricing Page
F (15/100)How You Compare
vs. other B2C SaaS / Consumer App sites in the index
| Dimension | askul.co.jp | traveljoy.com | sendcloud.com | brainstormfor… | newzenler.com |
|---|---|---|---|---|---|
| Overall | 45 | 89-44 | 88-43 | 87-42 | 87-42 |
| Clarity | 19 | 59-40 | 72-53 | 87-68 | 72-53 |
| CTA | 0 | 85-85 | 85-85 | 60-60 | 90-90 |
| ICP | 0 | 58-58 | 90-90 | 84-84 | 90-90 |
| 1st Impr. | 12 | 78-66 | 52-40 | 40-28 | 40-28 |
| Pricing | 15 | 80-65 | 80-65 | 0+15 | 100-85 |
What We Analyzed
Title
アスクル（公式）オフィス用品／現場用品／医療・介護用品の通販
Word count
186
Hero text
アスクル
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Last scanned 49 days ago. Time to check if your homepage has improved.
askul.co.jp scored 45/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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