artofliving.org
67/100
Ranked #11,253 of 46,880 sites
artofliving.org
67/100 · #11,253 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Artofliving scores 67 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59. Within Media / Content / Publishing, where the median is 62, Artofliving lands 5 points above the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 4 CTAs, 2 of them above the fold. The primary CTA "Get Started" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing, teacher. Role words found: "teacher". The site uses a "for [X]" pattern: "mind". ICP clarity score: 53 (above the median of 35).
On the pricing page: Artofliving has a free tier. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
Fix These First
up to +14 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Simplify your above-fold copy
Grade level 64 reads like an academic paper — aim for grade 8-10
First Impression
F (28/100)“A visitor would think this is a media / content / publishing for someone that offers something that edits.”
Media / Content / Publishing
Unknown
Something that edits
Visibility / Insights
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
A- (75/100)Total CTAs
4
Above Fold
2
Best CTA
Tier 2
What Do You Sell?
D (34/100)In 5 words:
Discover inner
Hero
absentMeta Description
specificDiscover inner peace and personal transformation with The Art of Living, a global leader in meditation, breathwork, and wellness programs founded by Gurudev Sri Sri Ravi Shankar.
ICP Clarity
C (53/100)Detected audience
decentMedia / Content / Publishing, teacher
Pricing Page
B (70/100)How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | artofliving.org | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 67 | 87-20 | 87-20 | 87-20 | 86-19 |
| Clarity | 34 | 59-25 | 100-66 | 59-25 | 100-66 |
| CTA | 75 | 75 | 60+15 | 75 | 75 |
| ICP | 53 | 46+7 | 91-38 | 46+7 | 15+38 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 70 | 95-25 | 80-10 | 95-25 | 100-30 |
What We Analyzed
Title
Art of Living | Meditation, Breathwork & Wellness Programs
Word count
1,035
More in Media / Content / Publishing
View Media / Content / Publishing benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
artofliving.org scored 67/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
Work with us