arcteryx.com
63/100
Ranked #17,079 of 46,880 sites
arcteryx.com
63/100 · #17,079 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Arcteryx scores 63 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Wearable sun protection". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 53, Arcteryx is above the overall median of 36.
The page has 3 CTAs, 3 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Download the video." is generic — 'Learn more' and 'Get started' don't tell visitors what happens next. CTA effectiveness score: 30 (below the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: long. The site uses a "for [X]" pattern: "long".
The biggest opportunities for Arcteryx: CTAs are causing decision paralysis — reduce to one primary action above the fold.
Fix These First
up to +57 ptsRanked by estimated impact on your overall score
Reduce CTAs above the fold to one primary action
3 competing buttons cause decision paralysis — visitors click none
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
D (40/100)“A visitor would think this is a b2b saas for long that offers something unclear.”
B2B SaaS
long
Unknown
Risk Reduction / Safety
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Wearable sun protection
Your current headline is generic — these alternatives name what you do for whom
Current
Download the video.
Tying your CTA to a specific outcome increases click-through
Current
Arc'teryx is an outdoor brand
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove all secondary CTAs above the fold — keep only one primary action
3 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Download the video." vs "Download the video. — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
F (30/100)Total CTAs
3
Above Fold
3
Best CTA
Tier 3
What Do You Sell?
C (53/100)In 5 words:
App to tag download
Hero
genericWearable sun protection
Meta Description
genericArc'teryx is an outdoor brand
ICP Clarity
D+ (40/100)Detected audience
decentlong
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | arcteryx.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 63 | 87-24 | 87-24 | 87-24 | 86-23 |
| Clarity | 53 | 59-6 | 100-47 | 59-6 | 100-47 |
| CTA | 30 | 75-45 | 60-30 | 75-45 | 75-45 |
| ICP | 40 | 46-6 | 91-51 | 46-6 | 15+25 |
| 1st Impr. | 40 | 60-20 | 60-20 | 60-20 | 52-12 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Outdoor Clothing, Technical Outerwear, & Accessories | Arc'teryx United States
Word count
150
Hero text
Wearable sun protection
More in Media / Content / Publishing
View Media / Content / Publishing benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
arcteryx.com scored 63/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
Work with us