apnews.com
59/100
Ranked #23,409 of 46,880 sites
apnews.com
59/100 · #23,409 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Apnews scores 59 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 21, Apnews is below the overall median of 36.
The page has 9 CTAs. The primary CTA "Oil prices rise after the US says it would block …" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing. The site uses a "for [X]" pattern: "Trump". ICP clarity score: 45 (above the median of 35).
On the pricing page: Enter your pricing page URL directly (try https://apnews.com/pricing) for a full analysis.
The biggest opportunities for Apnews: Clarity is 15 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +46 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
Close first-impression gaps
Visitors can't quickly tell who it's for and why it matters — those signals should be above the fold
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Shift copy from "we" to "you"
Your above-fold copy says "we" 5x but "you" only 2x — visitors care about their problems, not yours
First Impression
F (32/100)“A visitor would think this is a b2b saas for someone that offers something that tests.”
B2B SaaS
Unknown
Something that tests
None detected
Neutral
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Read the latest headlines, breaking news, and videos at APNews.com, the definitive source for independent journalism fr…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 5x and "you" 2x. Visitor-centric copy typically converts better.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
A- (75/100)Total CTAs
9
Above Fold
0
Best CTA
Tier 2
What Do You Sell?
F (21/100)In 5 words:
Ship police for independent journalism
Hero
absentMeta Description
genericRead the latest headlines, breaking news, and videos at APNews.com, the definitive source for independent journalism from every corner of the globe.
ICP Clarity
C- (45/100)Detected audience
decentMedia / Content / Publishing
Pricing Page
F (15/100)How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | apnews.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 59 | 87-28 | 87-28 | 87-28 | 86-27 |
| Clarity | 21 | 59-38 | 100-79 | 59-38 | 100-79 |
| CTA | 75 | 75 | 60+15 | 75 | 75 |
| ICP | 45 | 46 | 91-46 | 46 | 15+30 |
| 1st Impr. | 32 | 60-28 | 60-28 | 60-28 | 52-20 |
| Pricing | 15 | 95-80 | 80-65 | 95-80 | 100-85 |
What We Analyzed
Title
Associated Press News: Breaking News, Latest Headlines and Videos | AP News
Word count
8,361
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This report was generated recently. Make changes to your homepage, then re-scan to see your new score.
apnews.com scored 59/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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