aflcio.org
70/100
Ranked #7,439 of 46,880 sites
aflcio.org
70/100 · #7,439 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Aflcio scores 70 out of 100 on homepage messaging, earning a B- grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59. Within Media / Content / Publishing, where the median is 62, Aflcio lands 8 points above the industry average.
The hero text reads: "The Toll of Neglect". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 4 CTAs, 2 of them above the fold. The primary CTA "Sign Up" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: liberty. The site uses a "for [X]" pattern: "liberty".
Aflcio fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
Fix These First
up to +31 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (48/100)“A visitor would think this is a b2b saas for liberty that offers something that plans.”
B2B SaaS
liberty
Something that plans
Cost Savings / Money
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
The Toll of Neglect
Your current headline is generic — these alternatives name what you do for whom
Current
Sign Up
Tying your CTA to a specific outcome increases click-through
Current
The AFL-CIO is an expression of the hopes and aspirations of the working people of America. We resolve to fulfill the y…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Sign Up" vs "Sign Up — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
4
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
D+ (39/100)In 5 words:
Search search for liberty
Hero
genericThe Toll of Neglect
Meta Description
genericThe AFL-CIO is an expression of the hopes and aspirations of the working people of America. We resolve to fulfill the yearning of the human spirit for liberty, justice and community; to advance individual and associational freedom; to vanquish oppression, privation and cruelty in all their forms; and to join with all persons, of whatever nationality or faith, who cherish the cause of democracy and the call of solidarity, to grace the planet with these achievements.
ICP Clarity
D+ (40/100)Detected audience
decentliberty
Positioning Archetype
100% confidenceCommunity / Movement
The Toll of Neglect
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | aflcio.org | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 70 | 87-17 | 87-17 | 87-17 | 86-16 |
| Clarity | 39 | 59-20 | 100-61 | 59-20 | 100-61 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 40 | 46-6 | 91-51 | 46-6 | 15+25 |
| 1st Impr. | 48 | 60-12 | 60-12 | 60-12 | 52 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
America's Unions | AFL-CIO
Word count
807
Hero text
The Toll of Neglect
More in Media / Content / Publishing
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Last scanned 49 days ago. Time to check if your homepage has improved.
aflcio.org scored 70/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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