aetna.com
B-
63/100
Ranked #15,984 of 46,880 sites
Healthcare / Health TechSeries A
B-
aetna.com
63/100 · #15,984 of 46,880
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Healthcare / Health Tech Benchmarks
How you compare to 154 Healthcare / Health Tech sites
Overall
63
Product Clarity
80+40 vs median
CTA Effectiveness
62+5 vs median
ICP Targeting
53+8 vs median
First Impression
28-8 vs median
Pricing Page
90+90 vs median
Gray line = Healthcare / Health Tech median
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Grade Your Own HomepageWhat We Analyzed
Title
Health Insurance Plans | Aetna
Word count
4,586
Hero text
Health plans as unique as you
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aetna.com scored 63/100.
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