Homepage report, Agency / Professional Services
adhoc.team
Ranked #6,481 of 30,521 homepages.
Clear headline, no proof near the top. Nothing up top tells a visitor that others already use it.
69/100
B
First screen at 1280px wide.
What we noticed
- 1
The headline says what it is.
“Building what’s next in digital government” tells a visitor what this is in one read.
- 2
Nothing near the top says anyone else uses it.
No customer logos, numbers or quotes show up near the headline.
Try: Add a short proof line under the buttons: a customer count, a few logos or one real quote.
- 3
It talks about itself more than the visitor.
“We” shows up 5 times near the top, “you” 0.
Try: Rewrite two sentences so the visitor is the subject.
Agency / Professional Services Benchmarks
How you compare to 335 Agency / Professional Services sites
Gray line = Agency / Professional Services median
Analysis
Adhoc.team scores 69 out of 100, a B. The core message lands, but a few parts make visitors work harder than they should. That puts it in the top quarter of the 30,521 homepages we've ranked, where the median is 60. That's in line with the Agency / Professional Services median of 67.
The headline reads "Building what’s next in digital government". The verbs hint at what the product does, but the headline could say more plainly what it is. Its clarity score of 90 is above the overall median of 39.
The page has 5 CTAs, 1 of them above the fold. The main button, "Learn more about our services", falls in the "Passive" tier.
There are signals about who this is for, but the audience could be sharper. Detected audience: B2B SaaS, agency and professional. It mentions the role "team". Its ICP score is 45, above the median of 35.
Adhoc.team fits the "Premium / Quality Leader" archetype with moderate confidence. The homepage is leading with craft and quality, the classic "you get what you pay for" position.
Here's where Adhoc.team has the most to gain. The CTAs are weaker than most. Button text that names an outcome ("Start free trial") beats generic text ("Learn more").
Fix These First
up to +28 ptsRanked by estimated impact on your overall score
Add a pricing page
Hidden pricing adds friction, since most buyers want to qualify themselves before talking to sales
Upgrade your primary CTA from "Learn more about our services"
Passive CTAs like "Learn more" don't tell visitors what happens next
Shift copy from "we" to "you"
Your above-fold copy says "we" 5x but "you" only 0x. Visitors care about their problems, not yours
First Impression
C- (48/100)“A visitor would think this is a b2b saas for teams, professionals that offers something that builds.”
| What kind of company? | B2B SaaS | vague |
|---|---|---|
| Who is it for? | teams, professionals | clear |
| What does it do? | Something that builds | vague |
| What's the benefit? | Quality / Accuracy | vague |
| What's the vibe? | Professional | vague |
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Want a human to tear down adhoc.team?
Each week Alex Stonehouse of Brilliantly Wrong records five free video teardowns for sites that ask. Each one covers what a first-time buyer takes away and the three fixes that matter most.
Suggested Rewrites
Rewrites based on what your page says. Click one to copy it.
Current
Learn more about our services
Passive CTAs like this don't tell visitors what happens next
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Replace "Learn more about our services" with an outcome-specific CTA
Passive CTAs leave visitors guessing. Test "See your report" or "Start building for free".
Test a "free" modifier on your CTA: "Learn more about our ser…" vs "Learn more about our ser…: Free"
"Free" is the strongest CTA modifier in the homepages we score
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 5x and "you" 0x. Visitor-centric copy typically converts better.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
D- (37/100)Total CTAs
5
Above Fold
1
Best CTA
Tier 4
What Do You Sell?
A+ (90/100)In 5 words:
Platform to build government
Hero
specificBuilding what’s next in digital government
Meta Description
specificAd Hoc brings small teams of skilled professionals together to build government digital services that are fast, efficient, and usable by everyone.
ICP Clarity
D+ (45/100)Detected audience
decentB2B SaaS, agency and professional
Positioning Archetype
55% confidencePremium / Quality Leader
Building what’s next in digital government
Confidence: 55%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Agency / Professional Services sites in the index
| Dimension | adhoc.team | symba.io | workconnect36… | referralrock.… | webfx.com |
|---|---|---|---|---|---|
| Overall | 69 | 83-14 | 83-14 | 82-13 | 82-13 |
| Clarity | 90 | 90 | 59+31 | 49+41 | 62+28 |
| CTA | 37 | 75-38 | 75-38 | 63-26 | 33 |
| ICP | 45 | 58-13 | 58-13 | 89-44 | 63-18 |
| 1st Impr. | 48 | 40+8 | 52 | 60-12 | 94-46 |
| Pricing | 0 | 0 | 80-80 | 80-80 | 15-15 |
What We Analyzed
Title
Ad Hoc
Word count
505
Hero text
Building what’s next in digital government
More in Agency / Professional Services
View Agency / Professional Services benchmarks →Track Your Progress
Scanned October 2026. If adhoc.team has changed since, re-scan to see the new score.
adhoc.team scored 69/100.
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