adguard.com
59/100
Ranked #23,377 of 46,880 sites
adguard.com
59/100 · #23,377 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Adguard scores 59 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Try AdGuard — it will exceed your expectations". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 56, Adguard is above the overall median of 36.
The page has 14 CTAs, 1 of them above the fold. The primary CTA "Try for free" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: enterprise, B2B SaaS. The site uses a "for [X]" pattern: "our logo". ICP clarity score: 53 (above the median of 35).
Adguard fits the "Price / Value Leader" archetype with high confidence.
On the pricing page: Adguard has a free tier, an annual billing toggle, a feature comparison table, social proof elements, and an FAQ section. 5 tiers is a lot — the sweet spot is 2–4, otherwise buyers get overwhelmed comparing options.
Fix These First
up to +16 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Simplify your above-fold copy
Grade level 26 reads like an academic paper — aim for grade 8-10
First Impression
F (28/100)“A visitor would think this is a b2b saas for someone that offers something that tracks.”
B2B SaaS
Unknown
Something that tracks
Risk Reduction / Safety
Professional
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Try AdGuard — it will exceed your expectations
Your current headline is generic — these alternatives name what you do for whom
Current
Try for free
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test reducing pricing tiers from 5 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Messaging Clarity
CTA Analysis
C (55/100)Total CTAs
14
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
C (56/100)Hero
genericTry AdGuard — it will exceed your expectations
Meta Description
specificAdGuard is the best way to get rid of annoying ads and online tracking and protect your computer from malware. Make your web surfing fast, safe and ad-free
ICP Clarity
C (53/100)Detected audience
decententerprise, B2B SaaS
Positioning Archetype
95% confidencePrice / Value Leader
Try AdGuard — it will exceed your expectations
Confidence: 95%
Pricing Page
A+ (100/100)5 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | adguard.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 59 | 87-28 | 87-28 | 87-28 | 86-27 |
| Clarity | 56 | 59 | 100-44 | 59 | 100-44 |
| CTA | 55 | 75-20 | 60-5 | 75-20 | 75-20 |
| ICP | 53 | 46+7 | 91-38 | 46+7 | 15+38 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 100 | 95+5 | 80+20 | 95+5 | 100 |
What We Analyzed
Title
AdGuard — The world’s most advanced ad blocker! Get the best ad-free experience
Word count
5,273
Hero text
Try AdGuard — it will exceed your expectations
More in Media / Content / Publishing
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Last scanned 49 days ago. Time to check if your homepage has improved.
adguard.com scored 59/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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