adguard-dns.com
69/100
Ranked #8,555 of 46,880 sites
adguard-dns.com
69/100 · #8,555 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Adguard-dns scores 69 out of 100 on homepage messaging, earning a B- grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59. Within Media / Content / Publishing, where the median is 62, Adguard-dns lands 7 points above the industry average.
The hero text reads: "Your privacy protection center". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 66, Adguard-dns is above the overall median of 36.
The page has 5 CTAs, 1 of them above the fold. The primary CTA "Try AdGuard DNS" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: enterprise, B2B SaaS. The site uses a "for [X]" pattern: "everyone at home or at work". ICP clarity score: 53 (above the median of 35).
On the pricing page: Adguard-dns has a free tier, social proof elements, and an FAQ section. 4 pricing tiers is a solid structure. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
Fix These First
up to +17 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Simplify your above-fold copy
Grade level 27 reads like an academic paper — aim for grade 8-10
First Impression
D (40/100)“A visitor would think this is a b2b saas for someone that offers something that tracks.”
B2B SaaS
Unknown
Something that tracks
Risk Reduction / Safety
Professional
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Your privacy protection center
Your current headline is generic — these alternatives name what you do for whom
Current
Try AdGuard DNS
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Try AdGuard DNS" vs "Try AdGuard DNS — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test reducing pricing tiers from 4 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Messaging Clarity
CTA Analysis
C (52/100)Total CTAs
5
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
B (66/100)Hero
genericYour privacy protection center
Meta Description
specificCreate your ad-blocking DNS server that will protect your personal data, prevent tracking and allow you to control access to specific content on the Internet.
ICP Clarity
C (53/100)Detected audience
decententerprise, B2B SaaS
Pricing Page
A+ (95/100)4 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | adguard-dns.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 69 | 87-18 | 87-18 | 87-18 | 86-17 |
| Clarity | 66 | 59+7 | 100-34 | 59+7 | 100-34 |
| CTA | 52 | 75-23 | 60-8 | 75-23 | 75-23 |
| ICP | 53 | 46+7 | 91-38 | 46+7 | 15+38 |
| 1st Impr. | 40 | 60-20 | 60-20 | 60-20 | 52-12 |
| Pricing | 95 | 95 | 80+15 | 95 | 100-5 |
What We Analyzed
Title
AdGuard DNS — ad-blocking DNS server
Word count
2,703
Hero text
Your privacy protection center
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Last scanned 49 days ago. Time to check if your homepage has improved.
adguard-dns.com scored 69/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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