Startup Archetype Classifier

Every company falls into a positioning pattern. Find out which one you are and whether it's working.

What it looks at

The positioning pattern your copy follows
Category creator, challenger, premium leader, simplifier, platform, niche specialist, price leader, trust and authority, or community.
How strongly it comes through
We report how confident the match is. A weak match often means mixed messages.
Where the pattern works and where it fails
Each archetype suits some products and backfires on others, and we explain when.

Questions

What is a positioning archetype?

A recurring way companies explain why they’re the right choice, such as being the simplest option, the most trusted, or the one built for a specific niche.

Which archetype is best?

None is best on its own. The right one is the pattern your product can genuinely back up and your competitors aren’t already using.

Why does my site match more than one?

Many homepages mix two or three patterns. Picking one and committing to it usually makes the message sharper.

Is it free?

Yes, with no sign-up.

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