Free, one email a week
Know when a competitor changes their pitch
Competitors rarely announce a repositioning. They just rewrite their homepage. Competitor Watch re-reads your competitors’ homepages every week and emails you when the headline, subhead or main button changes, with the before and after.
What lands in your inbox
Subject: Acme Robotics rewrote their homepage headline
Hi,
Acme Robotics changed their homepage headline.
Before: “The autonomy platform for every robot”
After: “Autonomous inspection for defense depots”
On our grader that’s an improvement (58 to 71), mostly because it now says who it’s for.
Worth a look: they’re now using “inspection”, which is close to your own headline.
Where everyone stands on our grader right now: ...
Alex
Example with made-up companies.
Headline, subhead, button
We track the copy that carries positioning, not every pixel. Rotating banners, A/B tests and cookie pop-ups are filtered out.
Scored, not just diffed
Every change is graded with the same model behind our 30,521 homepage rankings, so you see whether it got clearer or vaguer.
Reply and a person answers
Notes are signed by Alex Stonehouse of Brilliantly Wrong. Reply to any of them and he’ll answer.