wordpress.orgvswpmailsmtp.com

Wpmailsmtp edges out Wordpress modestly on homepage messaging, 76 to 64. Here's where the gap comes from.

Wpmailsmtp has stronger CTAs (75 vs 15). Wordpress is better at saying who it's for (ICP: 45 vs 15). Wordpress's targeting is decent, while Wpmailsmtp's is generic. Wpmailsmtp has a much stronger pricing page (75 vs 0). Wordpress doesn't have a detectable pricing page at all.

Wordpress uses a "Premium / Quality Leader" positioning while Wpmailsmtp goes with "Simplifier / Easy Button" — fundamentally different approaches to winning the same buyer.