toyota-europe.comvstoyota.com

Toyota-europe edges out Toyota significantly on homepage messaging, 57 to 38. Here's where the gap comes from.

Toyota-europe is clearer about what it does (59 vs 27 on clarity). Toyota-europe is better at saying who it's for (ICP: 15 vs 0). Toyota-europe's targeting is generic, while Toyota's is absent. Toyota has a much stronger pricing page (55 vs 0). Toyota-europe doesn't have a detectable pricing page at all.