scrum.orgvsscrumalliance.org

Scrum and Scrumalliance are nearly tied on overall homepage messaging — 63 vs 63. The difference comes down to where each invests its messaging effort.

Scrumalliance is clearer about what it does (72 vs 39 on clarity). Scrumalliance is better at saying who it's for (ICP: 86 vs 51). Scrumalliance's targeting is crystal-clear, while Scrum's is decent.

Scrum uses a "Premium / Quality Leader" positioning while Scrumalliance goes with "Trust / Authority" — fundamentally different approaches to winning the same buyer.