qualys.comvssplunk.com

Qualys edges out Splunk modestly on homepage messaging, 82 to 71. Here's where the gap comes from.

Qualys has stronger CTAs (85 vs 75). Splunk is better at saying who it's for (ICP: 81 vs 53). Splunk's targeting is crystal-clear, while Qualys's is decent. Splunk has a much stronger pricing page (100 vs 75).

Qualys uses a "Category Creator" positioning while Splunk goes with "Platform / Ecosystem" — fundamentally different approaches to winning the same buyer.