mcmaster.cavsmcmaster.com

Mcmaster.ca and Mcmaster are nearly tied on overall homepage messaging — 61 vs 64. The difference comes down to where each invests its messaging effort.

Mcmaster.ca has stronger CTAs (57 vs 42). Mcmaster triggers decision paralysis with 11 competing CTAs, while Mcmaster.ca keeps it focused at 3. Mcmaster.ca is better at saying who it's for (ICP: 58 vs 40).

Both sites use the "Community / Movement" positioning archetype — they're competing on the same narrative, which means differentiation has to come from execution, not framing.