mariadb.comvsmysql.com

Mariadb edges out Mysql significantly on homepage messaging, 76 to 41. Here's where the gap comes from.

Mariadb is clearer about what it does (40 vs 27 on clarity). Mariadb has stronger CTAs (75 vs 57). Mariadb is better at saying who it's for (ICP: 91 vs 46). Mariadb's targeting is crystal-clear, while Mysql's is decent. Mariadb has a much stronger pricing page (95 vs 0). Mysql doesn't have a detectable pricing page at all.

Mariadb uses a "Trust / Authority" positioning while Mysql goes with "Community / Movement" — fundamentally different approaches to winning the same buyer.