keras.iovspytorch.org

Keras edges out Pytorch modestly on homepage messaging, 72 to 59. Here's where the gap comes from.

Keras is better at saying who it's for (ICP: 76 vs 58). Keras's targeting is crystal-clear, while Pytorch's is decent.

Both sites use the "Community / Movement" positioning archetype — they're competing on the same narrative, which means differentiation has to come from execution, not framing.