hmd.comvsnokia.com

Nokia edges out Hmd modestly on homepage messaging, 65 to 59. Here's where the gap comes from.

Nokia is clearer about what it does (59 vs 49 on clarity). Nokia has stronger CTAs (57 vs 45).

Hmd uses a "Platform / Ecosystem" positioning while Nokia goes with "Trust / Authority" — fundamentally different approaches to winning the same buyer.