friendlycaptcha.comvsgithub.com

Github edges out Friendlycaptcha modestly on homepage messaging, 83 to 74. Here's where the gap comes from.

Github is clearer about what it does (100 vs 46 on clarity). Github's hero ("Search code, repositories, users, issues, pull requests...") names something concrete, while Friendlycaptcha's ("Privacy-First Bot Protection") stays abstract. Github is better at saying who it's for (ICP: 53 vs 38). Github has a much stronger pricing page (90 vs 75).

Friendlycaptcha uses a "Trust / Authority" positioning while Github goes with "Community / Movement" — fundamentally different approaches to winning the same buyer.