fly.iovsheroku.com

Fly edges out Heroku modestly on homepage messaging, 83 to 76. Here's where the gap comes from.

Heroku is clearer about what it does (87 vs 75 on clarity). Heroku is better at saying who it's for (ICP: 90 vs 45). Heroku's targeting is crystal-clear, while Fly's is decent. Fly has a much stronger pricing page (85 vs 70).

Both sites use the "Platform / Ecosystem" positioning archetype — they're competing on the same narrative, which means differentiation has to come from execution, not framing.