files.comvsfinder.com

Files edges out Finder modestly on homepage messaging, 84 to 73. Here's where the gap comes from.

Files is clearer about what it does (46 vs 33 on clarity). Files has stronger CTAs (85 vs 75). Files is better at saying who it's for (ICP: 80 vs 43). Files's targeting is crystal-clear, while Finder's is decent. Files has a much stronger pricing page (100 vs 0). Finder doesn't have a detectable pricing page at all.

Files uses a "Platform / Ecosystem" positioning while Finder goes with "Premium / Quality Leader" — fundamentally different approaches to winning the same buyer.