fastmail.comvsmigadu.com

Fastmail edges out Migadu modestly on homepage messaging, 71 to 61. Here's where the gap comes from.

Fastmail is clearer about what it does (72 vs 52 on clarity). Migadu has stronger CTAs (75 vs 47). Fastmail triggers decision paralysis with 8 competing CTAs, while Migadu keeps it focused at 6. Fastmail is better at saying who it's for (ICP: 45 vs 10). Fastmail's targeting is decent, while Migadu's is generic.

Both sites use the "Price / Value Leader" positioning archetype — they're competing on the same narrative, which means differentiation has to come from execution, not framing.