expedia.comvsvacasa.com

Expedia edges out Vacasa modestly on homepage messaging, 63 to 56. Here's where the gap comes from.

Vacasa has stronger CTAs (52 vs 37). Expedia is better at saying who it's for (ICP: 40 vs 15). Expedia's targeting is decent, while Vacasa's is generic. Vacasa has a much stronger pricing page (100 vs 0). Expedia doesn't have a detectable pricing page at all.

Expedia uses a "Price / Value Leader" positioning while Vacasa goes with "Premium / Quality Leader" — fundamentally different approaches to winning the same buyer.