elastic.covssplunk.com

Elastic edges out Splunk modestly on homepage messaging, 79 to 71. Here's where the gap comes from.

Elastic is clearer about what it does (87 vs 69 on clarity). Elastic has stronger CTAs (85 vs 75). Splunk has a much stronger pricing page (100 vs 80).

Both sites use the "Platform / Ecosystem" positioning archetype — they're competing on the same narrative, which means differentiation has to come from execution, not framing.