directv.comvssling.com

Directv edges out Sling significantly on homepage messaging, 76 to 55. Here's where the gap comes from.

Directv is clearer about what it does (37 vs 19 on clarity). Directv has stronger CTAs (73 vs 0). Directv has a much stronger pricing page (100 vs 40).

Directv uses a "Price / Value Leader" positioning while Sling goes with "Premium / Quality Leader" — fundamentally different approaches to winning the same buyer.