china.comvsindia.com

India edges out China modestly on homepage messaging, 53 to 49. Here's where the gap comes from.

India is clearer about what it does (60 vs 12 on clarity). India's hero ("5 killed as landslide hits Mata Vaishno Devi shrine route; …") names something concrete, while China's ("中华网 china.com") stays abstract. India has stronger CTAs (62 vs 0). India is better at saying who it's for (ICP: 53 vs 0). India's targeting is decent, while China's is absent. India has a much stronger pricing page (73 vs 15).