cbs.comvsscrippsnews.com

Cbs edges out Scrippsnews modestly on homepage messaging, 68 to 64. Here's where the gap comes from.

Scrippsnews is clearer about what it does (60 vs 25 on clarity). Scrippsnews has stronger CTAs (60 vs 42). Scrippsnews is better at saying who it's for (ICP: 35 vs 0). Scrippsnews's targeting is decent, while Cbs's is absent. Scrippsnews has a much stronger pricing page (15 vs 0). Cbs doesn't have a detectable pricing page at all.