capgemini.comvsinfosys.com

Capgemini edges out Infosys significantly on homepage messaging, 61 to 37. Here's where the gap comes from.

Capgemini is clearer about what it does (43 vs 25 on clarity). Infosys has stronger CTAs (57 vs 42). Capgemini triggers decision paralysis with 7 competing CTAs, while Infosys keeps it focused at 3. Capgemini is better at saying who it's for (ICP: 79 vs 51). Capgemini's targeting is crystal-clear, while Infosys's is decent.

Capgemini uses a "Community / Movement" positioning while Infosys goes with "Trust / Authority" — fundamentally different approaches to winning the same buyer.