broadridge.comvsfidelity.com

Fidelity edges out Broadridge modestly on homepage messaging, 72 to 64. Here's where the gap comes from.

Fidelity is clearer about what it does (100 vs 34 on clarity). Fidelity has stronger CTAs (75 vs 57). Fidelity is better at saying who it's for (ICP: 45 vs 15). Fidelity's targeting is decent, while Broadridge's is generic. Fidelity has a much stronger pricing page (100 vs 0). Broadridge doesn't have a detectable pricing page at all.