branch.iovskochava.com

Branch edges out Kochava modestly on homepage messaging, 75 to 70. Here's where the gap comes from.

Kochava is clearer about what it does (90 vs 59 on clarity). Kochava's hero ("Measure What Matters Across All Channels") names something concrete, while Branch's ("Every click accounted. Every dollar proven.") stays abstract. Branch is better at saying who it's for (ICP: 45 vs 18). Branch's targeting is decent, while Kochava's is generic. Kochava has a much stronger pricing page (100 vs 85).

Branch uses a "Trust / Authority" positioning while Kochava goes with "Platform / Ecosystem" — fundamentally different approaches to winning the same buyer.