bitcoin.comvsbitcoinist.com

Bitcoin edges out Bitcoinist modestly on homepage messaging, 71 to 59. Here's where the gap comes from.

Bitcoin is clearer about what it does (52 vs 29 on clarity). Bitcoin has stronger CTAs (60 vs 42). Bitcoin is better at saying who it's for (ICP: 48 vs 15). Bitcoin's targeting is decent, while Bitcoinist's is generic. Bitcoin has a much stronger pricing page (95 vs 75).

Bitcoin uses a "Platform / Ecosystem" positioning while Bitcoinist goes with "Premium / Quality Leader" — fundamentally different approaches to winning the same buyer.