archidekt.comvsedhrec.com

Archidekt edges out Edhrec significantly on homepage messaging, 63 to 37. Here's where the gap comes from.

Archidekt is clearer about what it does (40 vs 7 on clarity). Archidekt has stronger CTAs (62 vs 42). Edhrec triggers decision paralysis with 4 competing CTAs, while Archidekt keeps it focused at 2. Edhrec has a much stronger pricing page (15 vs 0). Archidekt doesn't have a detectable pricing page at all.

Archidekt uses a "Simplifier / Easy Button" positioning while Edhrec goes with "Premium / Quality Leader" — fundamentally different approaches to winning the same buyer.