adp.comvsworkday.com

Adp and Workday are nearly tied on overall homepage messaging — 71 vs 69. The difference comes down to where each invests its messaging effort.

Workday is clearer about what it does (56 vs 43 on clarity). Workday has a much stronger pricing page (100 vs 70).

Adp uses a "Simplifier / Easy Button" positioning while Workday goes with "Platform / Ecosystem" — fundamentally different approaches to winning the same buyer.