7news.com.auvs7tv.app

7tv edges out 7news.com.au modestly on homepage messaging, 66 to 59. Here's where the gap comes from.

7tv is clearer about what it does (46 vs 33 on clarity). 7news.com.au has stronger CTAs (75 vs 30). 7tv triggers decision paralysis with 4 competing CTAs, while 7news.com.au keeps it focused at 7. 7tv is better at saying who it's for (ICP: 40 vs 15). 7tv's targeting is decent, while 7news.com.au's is generic. 7news.com.au has a much stronger pricing page (75 vs 0). 7tv doesn't have a detectable pricing page at all.