1password.comvsauthy.com

1password edges out Authy modestly on homepage messaging, 77 to 64. Here's where the gap comes from.

Authy is clearer about what it does (72 vs 60 on clarity). 1password has stronger CTAs (78 vs 45). 1password is better at saying who it's for (ICP: 91 vs 45). 1password's targeting is crystal-clear, while Authy's is decent. 1password has a much stronger pricing page (60 vs 0). Authy doesn't have a detectable pricing page at all.

1password uses a "Trust / Authority" positioning while Authy goes with "Price / Value Leader" — fundamentally different approaches to winning the same buyer.