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zkillboard.com

D+

42/100

Ranked #36,581 of 46,880 sites

D+

zkillboard.com

42/100 · #36,581 of 46,880

homepagerankings.com

Analysis

Zkillboard scores 42 out of 100 on homepage messaging, earning a D+ grade — mixed. Across all 30,134 sites analyzed, that's well below the median of 59.

No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 60, Zkillboard is above the overall median of 36.

The page has 1 CTA. That's a focused set, which avoids overwhelming visitors. The primary CTA "1 Million SP FREE" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.

Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Developer Tools / Infrastructure. The site uses a "for [X]" pattern: "EVE Online". ICP clarity score: 45 (above the median of 35).

Fix These First

up to +29 pts

Ranked by estimated impact on your overall score

#1

Add a pricing page

Hiding pricing creates friction — most buyers want to self-qualify before talking to sales

+15 ptsPricing
#2

Add a clear hero headline

No hero headline detected — the most important real estate on your page is empty

+10 ptsClarity
#3

Make your CTA more specific

"Get started" is generic — tie it to an outcome ("Start building" or "See your report")

+4 ptsCTA

First Impression

C (60/100)

“A visitor would think this is a developer tools / infrastructure for eve online that offers something that tracks.”

What kind of company?vague

Developer Tools / Infrastructure

Who is it for?clear

EVE Online

What does it do?vague

Something that tracks

What's the benefit?clear

Visibility / Insights

What's the vibe?vague

Casual

Gaps:

  • -Business category is implied but not clearly stated.
  • -Product description is vague. Visitors get a rough idea but no clear picture.

Suggested Rewrites

Better copy based on your product signals — click to copy

Primary CTA

Current

1 Million SP FREE

Tying your CTA to a specific outcome increases click-through

A/B Test Ideas

Specific experiments to run, ranked by expected impact

Test adding "free" or "no card required" to your primary CTA

Risk-reducing modifiers typically lift click-through 10-15%

medium

Messaging Clarity

Who is this for?15/100
What problem does this solve?15/100
What does this actually do?15/100
Why this over alternatives?15/100
CTA effectiveness68/100

CTA Analysis

C (53/100)

Total CTAs

1

Above Fold

0

Best CTA

Tier 3

“1 Million SP FREE”
T3 · 48/100

What Do You Sell?

C+ (60/100)

In 5 words:

Service to track players for eve online

Hero

absent

Meta Description

specific

zKillboard.com is the premier killboard for EVE Online. Track players, corporations, and alliances, analyze battle reports, and monitor PvP anywhere in New Eden.

8 function signalsDetected: service

ICP Clarity

C- (45/100)

Detected audience

decent

Developer Tools / Infrastructure

industryDeveloper Tools / Infrastructure

Pricing Page

F (0/100)

No pricing page detected.

What We Analyzed

Title

Home | zKillboard

Word count

528

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Track Your Progress

Last scanned 49 days ago. Time to check if your homepage has improved.

zkillboard.com scored 42/100.

We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.

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