yankodesign.com
40/100
Ranked #38,071 of 46,880 sites
yankodesign.com
40/100 · #38,071 of 46,880
homepagerankings.com
Analysis
Yankodesign scores 40 out of 100 on homepage messaging, earning a D grade — below average — significant gaps in clarity or targeting. Across all 30,134 sites analyzed, that's well below the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 3 CTAs, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: Audience not defined on the page. ICP clarity score: 0 (below the median of 35).
Yankodesign fits the "Premium / Quality Leader" archetype with high confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.
The biggest opportunities for Yankodesign: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +55 ptsRanked by estimated impact on your overall score
Add a "for [specific audience]" pattern to your hero
Visitors can't tell if this product is for them — specificity wins trust
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Close first-impression gaps
Visitors can't quickly tell who it's for and why it matters — those signals should be above the fold
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (20/100)“A visitor would think this is a b2b saas for someone that offers something that designs.”
B2B SaaS
Unknown
Something that designs
None detected
Urgent
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding "for Audience not defined on the page" to your hero or subheadline
Naming your audience explicitly increases relevance. Visitors self-qualify faster when they see themselves.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
3
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
D+ (40/100)In 5 words:
Design news
Hero
absentMeta Description
specificYanko Design is an online magazine dedicated to covering the best in international product design.
ICP Clarity
F (0/100)Detected audience
absentAudience not defined on the page
Positioning Archetype
95% confidencePremium / Quality Leader
Yanko Design is an online magazine dedicated to covering the best in internat...
Confidence: 95%
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
Yanko Design - Modern Industrial Design News
Word count
1,307
Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
yankodesign.com scored 40/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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