wipo.int
62/100
Ranked #19,307 of 46,880 sites
wipo.int
62/100 · #19,307 of 46,880
homepagerankings.com
Analysis
Wipo.int scores 62 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "World Intellectual Property Organization (WIPO)". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 72, Wipo.int is above the overall median of 36.
The page has 6 CTAs. The primary CTA "Country IP Profiles" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: Developer Tools / Infrastructure. ICP clarity score: 15 (below the median of 35).
The biggest opportunities for Wipo.int: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately.
Fix These First
up to +44 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell who it's for and why it matters — those signals should be above the fold
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (32/100)“A visitor would think this is a developer tools / infrastructure for someone that offers service that designs.”
Developer Tools / Infrastructure
Unknown
service that designs
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
World Intellectual Property Organization (WIPO)
Your current headline is generic — these alternatives name what you do for whom
Current
Country IP Profiles
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Country IP Profiles" vs "Country IP Profiles — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Messaging Clarity
CTA Analysis
C (52/100)Total CTAs
6
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
B+ (72/100)In 5 words:
Database to design information for global intellectual
Hero
genericWorld Intellectual Property Organization (WIPO)
Meta Description
specificThe world’s number one source for global intellectual property (patents, industrial designs, copyright, trademarks etc.) information, resources, and services.
ICP Clarity
F (15/100)Detected audience
genericDeveloper Tools / Infrastructure
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
WIPO - World Intellectual Property Organization
Word count
1,420
Hero text
World Intellectual Property Organization (WIPO)
Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
wipo.int scored 62/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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