wildtangent.com
55/100
Ranked #28,537 of 46,880 sites
wildtangent.com
55/100 · #28,537 of 46,880
homepagerankings.com
Analysis
Wildtangent scores 55 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "WildTangent Games". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 2 CTAs, 2 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "FREE TO PLAY" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next. CTA effectiveness score: 67 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: E-Commerce / DTC. The site uses a "for [X]" pattern: "playing and discovering games". ICP clarity score: 45 (above the median of 35).
Wildtangent fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
Fix These First
up to +27 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (48/100)“A visitor would think this is a e-commerce / dtc for playing and discovering games that offers something that manages.”
E-Commerce / DTC
playing and discovering games
Something that manages
Visibility / Insights
Playful
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
WildTangent Games
Your current headline is generic — these alternatives name what you do for whom
Current
FREE TO PLAY
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C+ (67/100)Total CTAs
2
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
D (40/100)Hero
genericWildTangent Games
Meta Description
specificYour favorite place for playing and discovering games, including hidden object games, time management games, matching games, solitaire, mahjong, word games and more.
ICP Clarity
D+ (45/100)Detected audience
decentE-Commerce / DTC
Positioning Archetype
100% confidenceCommunity / Movement
WildTangent Games
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
WildTangent Games - Your Favorite Place for Playing Games
Word count
87
Hero text
WildTangent Games
Track Your Progress
Last scanned 63 days ago. Time to check if your homepage has improved.
wildtangent.com scored 55/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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