wiktionary.org
58/100
Ranked #24,827 of 46,880 sites
wiktionary.org
58/100 · #24,827 of 46,880
homepagerankings.com
Analysis
Wiktionary scores 58 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Wiktionary Free dictionary". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 26, Wiktionary is below the overall median of 36.
The page has 12 CTAs. The primary CTA "Commons Free media collection" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: Audience not defined on the page. ICP clarity score: 0 (below the median of 35).
Wiktionary fits the "Price / Value Leader" archetype with high confidence.
The biggest opportunities for Wiktionary: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. First impression clarity is below median — visitors can't quickly tell what category this product falls into. Clarity is 10 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +62 ptsRanked by estimated impact on your overall score
Add a "for [specific audience]" pattern to your hero
Visitors can't tell if this product is for them — specificity wins trust
Close first-impression gaps
Visitors can't quickly tell what category you're in and who it's for — those signals should be above the fold
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (12/100)“A visitor would think this is a some kind of company for someone that offers something unclear.”
Unknown
Unknown
Unknown
Cost Savings / Money
Neutral
Gaps:
- -No clear business category. Visitors cannot tell what kind of company this is.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Wiktionary Free dictionary
Your current headline is generic — these alternatives name what you do for whom
Current
Commons Free media collection
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding "for Audience not defined on the page" to your hero or subheadline
Naming your audience explicitly increases relevance. Visitors self-qualify faster when they see themselves.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C (62/100)Total CTAs
12
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
F (26/100)In 5 words:
Search wiktionary
Hero
genericWiktionary Free dictionary
Meta Description
absentICP Clarity
F (0/100)Detected audience
absentAudience not defined on the page
Positioning Archetype
100% confidencePrice / Value Leader
Wiktionary Free dictionary
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
Wiktionary
Word count
410
Hero text
Wiktionary Free dictionary
Track Your Progress
Last scanned 63 days ago. Time to check if your homepage has improved.
wiktionary.org scored 58/100.
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