wien.at
40/100
Ranked #38,061 of 46,880 sites
wien.at
40/100 · #38,061 of 46,880
homepagerankings.com
Analysis
Wien.at scores 40 out of 100 on homepage messaging, earning a D grade — below average — significant gaps in clarity or targeting. Across all 30,134 sites analyzed, that's well below the median of 59.
The hero text reads: "Inklusion". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 2 CTAs. That's a focused set, which avoids overwhelming visitors. The primary CTA "Baustart für neuen Gemeindebau in Kagran" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 80 (above the median of 57).
Audience targeting is unclear. Detected audience: Audience not defined on the page. ICP clarity score: 0 (below the median of 35).
The biggest opportunities for Wien.at: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. Clarity is 7 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +49 ptsRanked by estimated impact on your overall score
Add a "for [specific audience]" pattern to your hero
Visitors can't tell if this product is for them — specificity wins trust
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Simplify your above-fold copy
Grade level 24 reads like an academic paper — aim for grade 8-10
First Impression
F (28/100)“A visitor would think this is a healthcare / health tech for hr that offers service.”
Healthcare / Health Tech
HR
service
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Das offizielle Internetportal der Stadt Wien mit Informationen, Services, Nachrichten, Veranstaltungen und vielem mehr
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding "for Audience not defined on the page" to your hero or subheadline
Naming your audience explicitly increases relevance. Visitors self-qualify faster when they see themselves.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
A+ (80/100)Total CTAs
2
Above Fold
0
Best CTA
Tier 2
What Do You Sell?
F (29/100)Hero
genericInklusion
Meta Description
genericDas offizielle Internetportal der Stadt Wien mit Informationen, Services, Nachrichten, Veranstaltungen und vielem mehr
ICP Clarity
F (0/100)Detected audience
absentAudience not defined on the page
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
Stadt Wien - Offizielle & aktuelle Infos und Services der Wiener Stadtverwaltung
Word count
570
Hero text
Inklusion
Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
wien.at scored 40/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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