whoscored.com
40/100
Ranked #38,059 of 46,880 sites
whoscored.com
40/100 · #38,059 of 46,880
homepagerankings.com
Analysis
Whoscored scores 40 out of 100 on homepage messaging, earning a D grade — below average — significant gaps in clarity or targeting. Across all 30,134 sites analyzed, that's well below the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 20, Whoscored is below the overall median of 36.
The page has 6 CTAs, 2 of them above the fold. The primary CTA "Sign Up" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: team. Role words found: "team". ICP clarity score: 15 (below the median of 35).
Whoscored fits the "Premium / Quality Leader" archetype with moderate confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.
The biggest opportunities for Whoscored: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. Clarity is 16 points below median — the hero text needs to say what the product does in plain language. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +60 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Close first-impression gaps
Visitors can't quickly tell what category you're in and who it's for — those signals should be above the fold
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (12/100)“A visitor would think this is a some kind of company for someone that offers something unclear.”
Unknown
Unknown
Unknown
Status / Identity / Belonging
Casual
Gaps:
- -No clear business category. Visitors cannot tell what kind of company this is.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Sign Up
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Sign Up" vs "Sign Up — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
6
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
F (20/100)In 5 words:
Football Statistics
Hero
absentMeta Description
specificWhoScored brings you live scores, match results and player ratings from the top football leagues and competitions.
ICP Clarity
F (15/100)Detected audience
genericteam
Positioning Archetype
50% confidencePremium / Quality Leader
WhoScored brings you live scores, match results and player ratings from the t...
Confidence: 50%
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
Football Statistics | Football Live Scores | WhoScored.com
Word count
676
Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
whoscored.com scored 40/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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