who.is
72/100
Ranked #5,637 of 46,880 sites
who.is
72/100 · #5,637 of 46,880
homepagerankings.com
Analysis
Who.is scores 72 out of 100 on homepage messaging, earning a B- grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "Domain Name Information Lookup". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 62, Who.is is above the overall median of 36.
The page has 1 CTA, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: People who need to find owner contact details. ICP clarity score: 10 (below the median of 35).
Even at a B- grade, there's room to improve. Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately.
Fix These First
up to +37 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (28/100)“A visitor would think this is a b2b saas for someone that offers something that monitors.”
B2B SaaS
Unknown
Something that monitors
Visibility / Insights
Technical
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Domain Name Information Lookup
Your current headline is generic — these alternatives name what you do for whom
Current
Contact
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Messaging Clarity
CTA Analysis
B- (62/100)Total CTAs
1
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
B- (62/100)Hero
genericDomain Name Information Lookup
Meta Description
specificFind information on any domain name or website. Large database of whois information, RDAP, DNS, domain names, name servers, IPs, and tools for searching and monitoring domain names.
ICP Clarity
F (10/100)Detected audience
genericPeople who need to find owner contact details
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
WHOIS Search, Domain Name, Website, and IP Tools - Who.is
Word count
136
Hero text
Domain Name Information Lookup
Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
who.is scored 72/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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