what3words.com
68/100
Ranked #10,252 of 46,880 sites
what3words.com
68/100 · #10,252 of 46,880
homepagerankings.com
Analysis
What3words scores 68 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "what3words Map". Decent. Action verbs give a sense of function, but could be more explicit about exactly what the product is. The language is specific enough that visitors get a concrete sense of what's offered. With a clarity score of 60, What3words is above the overall median of 36.
The page has 1 CTA, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: e-commerce. ICP clarity score: 18 (below the median of 35).
The biggest opportunities for What3words: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately.
Fix These First
up to +33 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (28/100)“A visitor would think this is a b2b saas for hr that offers something unclear.”
B2B SaaS
HR
Unknown
Simplification / Ease
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact us
Tying your CTA to a specific outcome increases click-through
Current
Every 3 metre square of the world has been given a unique combination of three words. Used for e-commerce and delivery,…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact us" vs "Contact us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
B- (62/100)Total CTAs
1
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
C+ (60/100)Hero
specificwhat3words Map
Meta Description
genericEvery 3 metre square of the world has been given a unique combination of three words. Used for e-commerce and delivery, navigation, emergencies and more.
ICP Clarity
F (18/100)Detected audience
generice-commerce
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
what3words /// The simplest way to talk about location
Word count
28
Hero text
what3words Map
Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
what3words.com scored 68/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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