waqi.info
65/100
Ranked #14,493 of 46,880 sites
waqi.info
65/100 · #14,493 of 46,880
homepagerankings.com
Analysis
Waqi.info scores 65 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "Can not find your city on the map?". Decent. Action verbs give a sense of function, but could be more explicit about exactly what the product is. The language is specific enough that visitors get a concrete sense of what's offered. With a clarity score of 80, Waqi.info is above the overall median of 36.
The page has 2 CTAs. That's a focused set, which avoids overwhelming visitors. The primary CTA "Freepik" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: more than 10. The site uses a "for [X]" pattern: "more than 10".
Waqi.info fits the "Premium / Quality Leader" archetype with moderate confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.
The biggest opportunities for Waqi.info: First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +27 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (20/100)“A visitor would think this is a developer tools / infrastructure for someone that offers something unclear.”
Developer Tools / Infrastructure
Unknown
Unknown
Time Savings / Speed
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Freepik
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C (53/100)Total CTAs
2
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
A+ (80/100)In 5 words:
Map worlds
Hero
specificCan not find your city on the map?
Meta Description
specificHow polluted is the air today? Check out the real-time air pollution map, for more than 80 countries.
ICP Clarity
D+ (40/100)Detected audience
decentmore than 10
Positioning Archetype
60% confidencePremium / Quality Leader
Can not find your city on the map?
Confidence: 60%
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
World's Air Pollution: Real-time Air Quality Index
Word count
746
Hero text
Can not find your city on the map?
Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
waqi.info scored 65/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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