Homepage report
voting.works
Ranked #7,409 of 30,521 homepages.
Vague headline and no proof near the top. A visitor has to guess what it does.
68/100
B
First screen at 1280px wide.
What we noticed
- 1
The headline doesn’t say what Voting does.
“We make election technology every American can trust.” could sit on a lot of homepages. A first-time visitor still has to guess what you sell.
Try: Say what it is and who it’s for, in plain words, in the headline itself.
- 2
Nothing near the top says anyone else uses it.
No customer logos, numbers or quotes show up near the headline.
Try: Add a short proof line under the buttons: a customer count, a few logos or one real quote.
- 3
“Contact Us” works, but it’s generic.
Almost every site has this button. It doesn’t say what the visitor gets.
Try: Add what they get or what it costs, like a free trial or a live demo.
Analysis
Voting.works scores 68 out of 100, a B. The core message lands, but a few parts make visitors work harder than they should. That puts it in the top quarter of the 30,521 homepages we've ranked, where the median is 60.
The headline reads "We make election technology every American can trust.". The headline makes a broad claim without saying what the product actually does.
The page has 2 CTAs, 1 of them above the fold. That's a focused set that won't overwhelm visitors. The main button, "Contact Us", is generic and doesn't tell visitors what happens next. Its CTA score is 62, above the median of 45.
There are signals about who this is for, but the audience could be sharper. Detected audience: anyone to verify. It uses a "for [audience]" line: "anyone to verify".
Voting.works fits the "Trust / Authority" archetype with high confidence.
Here's where Voting.works has the most to gain. First-impression clarity is below the median, so visitors can't quickly tell what category the product is in.
Fix These First
up to +40 ptsRanked by estimated impact on your overall score
Add a pricing page
Hidden pricing adds friction, since most buyers want to qualify themselves before talking to sales
Rewrite your hero headline
The wording is generic, so visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell who it's for and why it matters. That should be clear above the fold
Shift copy from "we" to "you"
Your above-fold copy says "we" 10x but "you" only 3x. Visitors care about their problems, not yours
Rewrite your meta description
The meta description is generic, and it's what people see in Google results
First Impression
F (20/100)“A visitor would think this is a b2b saas for someone that offers system.”
| What kind of company? | B2B SaaS | vague |
|---|---|---|
| Who is it for? | Unknown | missing |
| What does it do? | system | vague |
| What's the benefit? | None detected | missing |
| What's the vibe? | Professional | vague |
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Want a human to tear down voting.works?
Each week Alex Stonehouse of Brilliantly Wrong records five free video teardowns for sites that ask. Each one covers what a first-time buyer takes away and the three fixes that matter most.
Suggested Rewrites
Rewrites based on what your page says. Click one to copy it.
Current
We make election technology every American can trust.
Your headline is generic. These alternatives say what you do and for whom
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
Current
This is the homepage of the website
This is what shows in Google results, and specific descriptions get more clicks
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us: Free"
"Free" is the strongest CTA modifier in the homepages we score
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 10x and "you" 3x. Visitor-centric copy typically converts better.
Messaging Clarity
CTA Analysis
C+ (62/100)Total CTAs
2
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
D+ (43/100)In 5 words:
Software to verify were
Hero
genericWe make election technology every American can trust.
Meta Description
genericThis is the homepage of the website
ICP Clarity
D (40/100)Detected audience
decentanyone to verify
Positioning Archetype
95% confidenceTrust / Authority
We make election technology every American can trust.
Confidence: 95%
Pricing Page
F (0/100)No pricing page detected.
What We Analyzed
Title
Home | VotingWorks
Word count
184
Hero text
We make election technology every American can trust.
Track Your Progress
Scanned October 2026. If voting.works has changed since, re-scan to see the new score.
voting.works scored 68/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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