unhabitat.org
60/100
Ranked #21,745 of 46,880 sites
unhabitat.org
60/100 · #21,745 of 46,880
homepagerankings.com
Analysis
Unhabitat scores 60 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Thirteenth session of the World Urban Forum (WUF13)". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 8 CTAs, 1 of them above the fold. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: a better urban future. The site uses a "for [X]" pattern: "a better urban future".
Unhabitat fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
On the pricing page: Unhabitat has an annual billing toggle and social proof elements. 2 pricing tiers is a solid structure. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
Fix These First
up to +29 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
Shift copy from "we" to "you"
Your above-fold copy says "we" 5x but "you" only 0x — visitors care about their problems, not yours
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (48/100)“A visitor would think this is a developer tools / infrastructure for a better urban future that offers something that ships.”
Developer Tools / Infrastructure
a better urban future
Something that ships
Quality / Accuracy
Professional
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Thirteenth session of the World Urban Forum (WUF13)
Your current headline is generic — these alternatives name what you do for whom
Current
Contact
Tying your CTA to a specific outcome increases click-through
Current
UN-Habitat works for a better urban future. Based in over 90 countries, we promote the development of socially and envi…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 5x and "you" 0x. Visitor-centric copy typically converts better.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
8
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
D- (33/100)In 5 words:
Report donors for a better
Hero
genericThirteenth session of the World Urban Forum (WUF13)
Meta Description
genericUN-Habitat works for a better urban future. Based in over 90 countries, we promote the development of socially and environmentally sustainable cities, towns & communities. UN-Habitat strives for adequate shelter with better living standards for all.
ICP Clarity
D (40/100)Detected audience
decenta better urban future
Positioning Archetype
100% confidenceCommunity / Movement
Thirteenth session of the World Urban Forum (WUF13)
Confidence: 100%
Pricing Page
C (60/100)2 pricing tiers detected
What We Analyzed
Title
UN-Habitat - A Better Urban Future | UN-Habitat
Word count
2,383
Hero text
Thirteenth session of the World Urban Forum (WUF13)
Track Your Progress
Last scanned 63 days ago. Time to check if your homepage has improved.
unhabitat.org scored 60/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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