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tudelft.nl

C+

66/100

Ranked #13,063 of 46,880 sites

Enterprise / Public
C+

tudelft.nl

66/100 · #13,063 of 46,880

homepagerankings.com

Analysis

Tudelft.nl scores 66 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.

The hero text reads: "Smeltend ijs, stijgende bodem". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.

The page has 4 CTAs, 3 of them above the fold. The primary CTA "Starten met ondernemen" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).

Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: a better society Carouse. The site uses a "for [X]" pattern: "a better society Carouse".

Tudelft.nl fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.

Fix These First

up to +23 pts

Ranked by estimated impact on your overall score

#1

Add a pricing page

Hiding pricing creates friction — most buyers want to self-qualify before talking to sales

+15 ptsPricing
#2

Rewrite your hero headline

Generic language — visitors can't tell what you do from the headline alone

+8 ptsClarity

First Impression

F (28/100)

A visitor would think this is a nonprofit / ngo for someone that offers something that designs.

What kind of company?vague

Nonprofit / NGO

Who is it for?missing

Unknown

What does it do?vague

Something that designs

What's the benefit?vague

Quality / Accuracy

What's the vibe?vague

Neutral

Gaps:

  • -Business category is implied but not clearly stated.
  • -No clear target audience defined. Could be for anyone, which means it resonates with no one.
  • -Product description is vague. Visitors get a rough idea but no clear picture.
  • -Value proposition is weakly communicated. Benefits are implied, not stated.

Suggested Rewrites

Better copy based on your product signals — click to copy

Hero Headline

Current

Smeltend ijs, stijgende bodem

Your current headline is generic — these alternatives name what you do for whom

A/B Test Ideas

Specific experiments to run, ranked by expected impact

Test a hero headline that names your product category explicitly

Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.

high

Test adding social proof above the fold (customer count, logos, or testimonial)

No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.

medium

Messaging Clarity

Who is this for?58/100
What problem does this solve?66/100
What does this actually do?58/100
Why this over alternatives?40/100
CTA effectiveness75/100

CTA Analysis

A- (75/100)

Total CTAs

4

Above Fold

3

Best CTA

Tier 2

Starten met ondernemen
above foldT2 · 75/100
Contact
above foldT3 · 57/100
facebook
above foldT5 · 10/100
Contact en bereikbaarheid
T5 · 10/100

What Do You Sell?

D+ (40/100)

In 5 words:

Learning onderzoek

Hero

generic

Smeltend ijs, stijgende bodem

Meta Description

specific

Top onderwijs- en onderzoek staan centraal bij de oudste en grootste technische universiteit van Nederland. Onze 8 faculteiten bieden 16 bachelor- en meer dan 30 masteropleidingen. Onze ruim 25.000 studenten en 6.000 medewerkers delen een fascinatie voor wetenschap, design en techniek. Onze gezamenlijk missie: impact voor een betere samenleving.

1 function signals

ICP Clarity

D+ (40/100)

Detected audience

decent

a better society Carouse

Positioning Archetype

85% confidence

Community / Movement

Smeltend ijs, stijgende bodem

Confidence: 85%

Pricing Page

F (0/100)

No pricing page detected.

What We Analyzed

Title

TU Delft | Technische Universiteit Delft | Challenge. Change. Impact!

Word count

1,008

Hero text

Smeltend ijs, stijgende bodem

Track Your Progress

Last scanned 49 days ago. Time to check if your homepage has improved.

tudelft.nl scored 66/100.

We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.

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